Let's get excited about Linz together. Become a Linzfluencer – an ambassador for the capital of curiosity!

Linz is much more than a city – it's a feeling, an inspiration, a place full of creativity and innovation, brimming with curiosity and managing to spark it in locals and visitors alike!

With our Linzfluencer program, we invite you to become part of a movement that brings the true essence of Linz to the world. Because we believe that people trust people more than brands – and your personal experiences, stories, and enthusiasm have the power to inspire others.

“We need to talk.” That's how the best relationships begin. At least when you're in Linz. And Linzfluencers. Because we love and nurture our relationship with the city. And we love to share it. With everyone.

Share your Linz moments, spark curiosity, and show why this city is a great place to live, work, study, or visit. Become a Linzfluencer and make Linz an experience to remember – together with everyone who loves Linz as much as you do.

Your guide Linzfluencer compass

What you should know and live by as a Linzfluencer:

What you can do as a Linzfluencer

  • Love and understand Linz
    You know the region and its diverse tourist attractions.
  • Stay up to date
    The Linz newsletter keeps you informed about the latest highlights.
  • Telling the Linz story
    You understand the Linz brand and its positioning.
  • Be enthusiastic
    You speak about the city with respect, openness, and passion.
  • Think visionary
    You are familiar with the essence of the Destination Strategy 2030.
  • Setting the tone
    You emphasize the city's potential and set a positive tone.
  • Show commitment
    By agreeing to our values, you officially become a Linzfluencer.
  • Present Linz
    At events, on social media, and in your professional or private life.
  • Use tourism insiders
    Benefit from the expertise of the Linz Tourism Association—for example, through special programs for delegations.
  • Enjoy exclusive experiences
    Participate in special tourism activities such as guided tours, networking meetings, and more.
  • Strengthen networks
    Exchange ideas with other Linzfluencers and actively promote community spirit.
  • Tell stories
    Authentic experiences make Linz tangible—your personal insights count!
  • Make innovations visible
    Show how Linz combines sustainability and progress.

Join in and become part of the movement—Linz needs you

Take a risk—inspire for Linz!

I want to become a Linzfluencer:

Understanding values & commitment

The Linzfluencer program is a commitment to a city that is courageous, thinks unconventionally, and embraces diversity. It stands for respectful coexistence that connects people, sparks curiosity, and creates positive experiences.

Linz is a city that is changing—and we are helping to shape this change. We are committed to openness, creativity, and community, we advocate for respectful and sincere communication, and we are creating a cityscape characterized by respect, cohesion, and genuine exchange.

We actively promote respectful, sincere, and authentic communication. Regardless of ideologies or interests, the aim is to show Linz as it really is: charismatic, fascinating, and full of creative energy.

By participating as a Linzfluencer, I commit myself to these values and enthusiastically promote them to the outside world. I stand for a city that dares to break new ground—confident, inspiring, and full of surprises. I tell the stories that define Linz, spark curiosity, and highlight what makes this city unique. Linz is more than a place—it's an attitude. And I'm part of it.

Registration

Shaping Linz together – our Linzfluencers

© Private

Daniel Vanek

Linz inspires with its cultural diversity, nature, and quality of life. On the Pöstlingberg, I always discover new perspectives.

4020 in 2040: Linz will be a lively, well-organised place for encounters and openness.
© Private

Sylvia Kiehne

I love the terrace of the Brucknerhaus—a place where music and nature merge with the view of the Danube and Pöstlingberg.

4020 in 2040: I see Linz in the future as a modern, technologically advanced, yet livable city.
© Wifi OÖ

Martin Luger

My favorite place is the panoramic view at the Castle Museum—with a view of the past, present, and future.

4020 in 2040: Linz is an inspiring green city. Livable, future-oriented, and full of ideas and surprises.
© Karin Sieberer-Kefer

Sylvia Prunthaller

My highlight is the Schatzweg trail in the evening. A fantastic view over Linz, the Danube, and all the way to the mountains.

4020 in 2040: Linz is a climate pioneer with a top quality of life. A role model for cities throughout Austria.
© Lara Fellinger

Alexandra Wallner

One of my favorite places in Linz can be seen in the photo. Whenever I walk past it, I enjoy the colorful variety and the magnificent sea of flowers. The flower shop on Taubenmarkt.

4020 in 2040: Ideally, new, gentle forms of mobility and greening projects will have taken hold. There will be more cozy and consumption-free places that are accessible to everyone.
© Linz Tourismus

Bianca Leisgang

I find the developments surrounding the tobacco factory particularly exciting. So much of the future is happening there! Other cities and countries could really learn a thing or two from it.

4020 in 2040: Linz 2040 is the smart influencer with a green conscience—stylish, sustainable, and always in tune with the times. It posts from car-free zones, urban gardening projects, and high-tech labs in old factories. With every story, Linz shows how the city is shaping the future: boldly, creatively, and collectively.
© Sabine Kneidinger

Mario Mauracher

My favorite place is the park bench on Schlossberg hill, where you can take in the view and let your thoughts wander.

4020 in 2040: Lots of green meeting places in downtown Linz where people can exchange thoughts and ideas.
© Stadt Linz

Silvia Hackl

When walking around Linz, I always discover new details that make me smile or marvel.

4020 in 2040: I would like to see a Linz with character, charm, diversity, and a little more confidence than it has today.
© Felix Büchele

Gala Dojcinovic

The Danube embankment is my place of well-being: relaxation by the water and wonderful moments with friends at the same time.

4020 in 2040: Linz will be greener, more international, and even more livable in 2040—a city with a special atmosphere.
© Andreas Hoyer

Dagmar Grimus-Leitgeb

The Danube with its riverside spots – it provides space to breathe deeply, move around, and enjoy yourself. But also the Pöstlingberg: there, you can see at a glance how much the city has developed.

4020 in 2040: I hope that the spirit of Linz—creativity, entrepreneurship, and the courage to try new things—remains alive and that even more Linz residents discover their city with pride. Linz should not just be a stopover between Vienna and Salzburg, but a hotspot that shines far beyond its borders.
© Pro Active

Patrick Rammerstorfer

My favorite places in Linz are the Bauernberg and Freinberg hills with the stupa, both of which are central oases of relaxation—and the old town, of course.

4020 in 2040: Linz could become a globally outstanding example of sustainable transformation – ecologically, economically, and socially – everything needed for this is already in place, now all that is required is joint action in the spirit of genuine collaboration and with the mindset and attitude of a shared ecosystem.
© JKU Linz

Elisabeth Ulbrich

My favorite place is the Danube embankment in Urfahr.

4020 in 4020: Linz 2040 combines culture, technology, and humanity to create a city that shines far beyond its borders.
© Private

Hannah Holzmann

My favorite place is OK Square. It's a great place to relax and meet up with friends in the middle of the city, take a short break, or just enjoy the hustle and bustle.

4020 in 2040: I see Linz as a young and dynamic city in the future, known for its many exciting activities and events. It's never boring here.
© Private

Alexandra Weiß

I like Froschberg/Freinberg and definitely the harbor portal, including the murals. And I admit that I am an art and culture junkie, which is easy to satisfy in Linz.

4020 in 2040: As a resident of Linz, I think it's great that our city is taking responsibility with clear climate goals and focusing on innovation instead of stagnation. Linz is showing that sustainable thinking and urban living can go hand in hand successfully.
© Business Upper Austria

Werner Pamminger

My favorite place is the Danube embankment, because I used to live just around the corner and now because our office is next door.

4020 in 2040: I see Linz as a digital city with a high quality of life. A dynamic, cosmopolitan city that uses technology to make life easier and better.
© Katrin Eckerstorfer

Katrin Eckerstorfer

My favorite place in Linz is clearly the Franz-Josefs-Warte on the Freinberg.

4020 in 2040: I imagine a car-free city with pedestrian zones, bike paths, skate parks, and fitness trails. Public spaces and parks where children are free to play and laugh, more swimming spots along the Danube, and more room for art. And instead of the thick fog that often settles over Linz from October to March, I wish for bright sunshine. 😉
© Andreas Brugger, Stadt Linz

Ana Zuljevic

My favorite place in Linz is anywhere along the Danube.

4020 in 2040: Linz is a vibrant, modern city, internationally recognized as a strong business hub, with diverse, open-minded people and an excellent quality of life.
© Hong Kong Design Institute X Ars Electronica Exhibition Pluriversal Futures 2026

Laura Welzenbach

My favorite place in the city is Alt-Urfahr — simply Alt-Urfahr ❤ (on the northern bank of the Danube).

4020 in 2040: Linz is a diverse, inclusive and open city with a vibrant and colorful club scene, experimental spaces accessible to everyone and public spaces free of commercial pressure. A city where sustainable future strategies are boldly put into action.
© Isabella Auer

Johannes Auer

My favorite place in Linz is the map floor in the Old Town Hall. When I show visitors around the city, this is usually my starting point. Here, Linz quite literally lies at our feet.

4020 in 2040: Linz is a glimpse into the future—connected with the world, culturally open to new ideas, and always good for a surprise.
© Martin Stöbich

Gisela Gruber

My favorite place is along the Danube, which has developed so positively over the years and is a place of relaxation and slowing down. I particularly enjoy the Schlossberg, with its view of the Danube.

4020 in 2040: Linz will become greener, and the city center will turn into a living room for Linz.
© Marco Krainer

Angela Stritzinger

The old town, especially the “Aquarium”, is my favorite place in Linz.

4020 in 2040: My vision for the future of Linz is a green, vibrant, and diverse city – with many trees, inviting places to linger, a varied gastronomic scene, and charming owner-operated shops. A city where digital innovation and analogue life coexist in harmony.
© Pepi Tichler

Pepi Tichler

My favorite place in the city is the Wasserwald.

4020 in 2040: I’ll be 74 then. I might be watching it from above.

Balázs Kovács

My favorite place in the city is the Botanical Garden – a place to take a deep breath and let thoughts flow.

4020 in 2040: Linz is a space for encounter where present and future merge. A place where we don’t have to fear the future because we know we can actively shape it through our own conscious and positive actions.
In 2040, I see Linz as one of the most livable places in Austria and Europe – a true treasure chest full of joy, innovation and positive energy.
© STV Andre Grimm-worked

Florian Größwang

My favorite place in Linz is definitely the running paths along the Danube. Especially early in the morning, when the city is slowly coming to life, the calm, the light, and the unique atmosphere make it the perfect start to the day every time.

For me, looking at “4020 in 2040” means that Linz will remain not just a place people visit, but a place that continuously grows and surprises through sustainable ideas, creative energy, and close collaboration between residents and guests. The city uses culture and innovation as driving forces for a livable future, where tourism doesn’t just have an impact but actively helps shape it in a positive way.
© Sabine Staltner

Sabine Staltner

My favorite place in Linz is in and around LINZERIE – Spittelwiese, Herrenstraße and Promenade: having a coffee, watching people, connecting with others and enjoying the vibrancy. I especially enjoy the market atmosphere at the main square on Fridays.

4020 in 2040: The courage to create a shared urban development plan for Linz 2040 has paid off and is bearing fruit: open-minded. connecting. beautiful.
© Linz Tourismus_Martin Stöbich

Stefan Fattinger

My favorite place is the Winterhafen: here you can relax away from the hustle and bustle, yet still be right back in the city in no time.

4020 in 2040: In 2040, Linz is already looking ahead to 2060, as it continues to evolve with a future-oriented mindset. By then, Linz is a highly livable city and a role model for collaboration between culture, education, business, politics and other institutions.
© Karin Ahamer

Daniela Ullrich

My favorite place is the Pöstlingberg. In summer, I make it there almost every week (sometimes even more often!) to watch the sunrise from the viewing platform – my favorite morning hike.

4020 in 2040: I dream of a Linz that continues to think boldly and create opportunities: a city that visibly embraces diversity, naturally includes new phases of life such as menopause, and shows that the future is female, diverse, and vibrant.
© Bettina Gangl

Denise Hirtenfelder

Alt-Urfahr and the Danube beach are my favorite places: the Adriatic of Linz, where you can dive into the pearls of neighborhood life. Linz’s own Miami Beach, stretching along a path that takes about 10 minutes – but almost always turns into 30 because you keep stopping to chat along the way.

4020 in 2040: Linz is a place where people want to stay, thanks to its vibrant art and club scene, experimental gastronomy, and its many green, sustainable spaces for relaxation – places where people can connect casually with one another.
© linztourismus

Ulrike Höflinger

My favorite place is the magnificent music theater in Linz.

4020 in 2040: I am firmly convinced that Linz will continue to develop and always remain open to new ideas.
© Design Center Linz

Kristina Panholzer

My favorite place in Linz is the curiosities flea market at the main square. I love browsing through the stalls, discovering little treasures, and finding items that carry their own unique stories.

4020 in 2040: I imagine Linz as a city that fully embraces sustainability while preserving its distinctive character. An exciting mix of modern architecture, innovative ideas and vibrant culture – open, diverse, and forward-looking, without losing its roots.
© Privat

Kirsten Kugler

Most of my time in Linz is spent where I meet many people: at the Tourist Information office. In my free time, my favorite place is the Music Theater Linz – Grand Hall, row 5, seat 15.

4020 in 2040: Linz will remain a city that is constantly evolving while still keeping its charm. Full of new ideas, exciting places, and people who actively help shape their city.

Veronika Pachkolina

I especially enjoy spending time at the Danube promenade and the beach volleyball court near the Danube bridge. It’s a place where you can relax, stay active, and meet interesting people. For me, it naturally combines movement, connection and calm.

4020 in 2040:
I imagine Linz as an even more connected and inclusive city where diversity is embraced as something natural. A city where people – regardless of their background – have easy access to education, culture, and community and can actively participate in social life.

Lisa Stadler

My favorite places are the Freinberg and the Alturfahr Danube beach with its cozy spots to relax. At the same time, I also love Bischofstraße and the Old Town – especially exploring the cafés and shops there.

4020 in 2040:
I see Linz as a city that boldly mixes tradition and innovation. A city that makes better use of its beautiful Danube promenade and unused industrial halls. Thanks to bike paths and smart public transport, Linz is well connected all the way to its green outskirts. It will be the final answer to the old stereotype that “Linz is boring“.
© Privat

Hong

The Freinberg is my favorite place in Linz: nature right in the middle of the city, a place to switch off, take a deep breath and feel at ease. It’s exactly this combination of urban life and tranquility that makes Linz so special to me.

4020 in 2040:
I envision a Linz that continues to strengthen its traditional tavern culture as a vibrant space for connection: open, diverse, and full of places where people come together, talk to one another, and experience authentic moments of city life.

Useful information for Linzfluencer

Do you have questions about the Linzfluencer program?

Then feel free to contact us here: linzfluencer@linztourismus.at