The protection of your data is important to us, therefore we provide detailed information about the reasons why we store information and how long it is kept. Individual adjustments for the storage of data can be made under "Settings". You can also find more detailed information in our privacy policy. There you can also withdraw your consent or change your settings at any time.
We handle your information carefully and also take your wishes into account. You can agree to the storage of all data, or make an individual adjustment.
Tourismusverband Linz
Adalbert-Stifter-Platz 2
4020 Linz
Telephone: +43 732 7070 2009
Fax: +43 732 54 2009
E-Mail: office@linztourismus.at
Web: www.linztourismus.at
Chairperson of the supervisory committee: Dieter Recknagl
Tourism Director: Mag. (FH) Marie-Louise Schnurpfeil
Tourism matters City of Linz: City Councilor Doris Lang-Mayerhofer
Members of the supervisory committee: Anton Gallistl, Michael Mayrhofer, Petra Riffert, Lisa Sigl, Mag. Thomas Ziegler, City Councilor Doris Lang-Mayerhofer (on behalf of the Mayor), Mag. Andreas Winkelhofer (on behalf of the National Tourist Office)
Office of the Upper Austrian Government
Linz Tourism is a public corporation pursuant to § 4 Upper Austrian Tourism Act.
To provide tourist services and to present tourist information
The Tourist Board is responsible for conducting and proposing measures for its local region, which are suitable for serving or increasing the tourism and leisure industry, and for supporting and promoting measures for cultivating and promoting the tourism and leisure industry that come from third parties.
The web site specified above provide information for visitors to the city of Linz.
Jungbrunnen, Industriezeile 47, 4020 Linz
Although the selection and presentation are made with due diligence, no liability of any kind can be assumed for errors that may nevertheless occur.
Some of the content on this website - in particular descriptive texts and image descriptions - was created fully or partially automatically with the support of artificial intelligence (e.g. through machine translation or text generation). The contents are regularly checked editorially, but no guarantee can be given for their correctness.
The Tourist Board assumes no liability for links to sites external to www.linztourismus.at. The respective service providers are responsible for the information contained there.
ATU 23464800
Picture credits indicated in the picture names. Unless otherwise stated: Linz City Tourist Board
This website publishes content written by representatives of the Linz Tourism, which are not allocated to the Linz Tourist Board. Any opinions expressed by them and published texts are their responsibility.
Protecting your personal data is particularly important to us. For this reason, we process your data exclusively on the basis of legal regulations (pursuant to the GDPR and the Telecommunications Act of 2003). We process your personal data only for as long as and to the extent that this is necessary to fulfil our contractual obligations or legal (retention) obligations or on the basis of our legitimate interests. Any storage beyond this will only take place with your consent. In this Data Privacy Policy, we provide you with details on the most important aspects of data processing within the scope of the service that we offer to you.
This is how you can reach us (responsible person in the meaning of the GDPR):
Tourismusverband Linz, Adalbert-Stifter-Platz 2, 4020 Linz
Data protection coordinator: Andreas Nutz, datenschutz@linztourismus.at
When you as a potential guest contact Tourist Information Linz via a form on our website, via e-mail or phone, we store the data you provide for two years on the basis of our legal obligations in order to respond to your enquiry, in case of follow-up questions and for the purpose of keeping statistics. We handle these data with great care and do not pass them on without your consent.
You also have the option of keeping your data on file with us for various services for an indefinite period; we will store your data until you withdraw your consent. You can consent to us using your data for direct mailing purposes (sending information on tourist attractions in Linz via post and e-mail). Your data will only be passed on for the purpose of preparing post for dispatch. This consent can be withdrawn at any time by contacting us at datenschutz@linztourismus.at.
If you submit an enquiry regarding the Linz Weekend, the tourist board acts only as an intermediary between you and the selected hotel. The data you provide in the course of enquiries via the web form, e-mail or phone are therefore passed on to the hotel you have selected. If you book a Linz Weekend, we store your details based on the legal basis, legitimate interest for a period of two years until we have produced our statistics and for handling follow-up enquiries.
Furthermore, you have the option of keeping your data on file with us for various services for an indefinite period as well; we will store your date until you withdraw your consent. You can consent to us using your data for direct mailing purposes (sending information on tourist attractions in Linz via post and e-mail). Your data will only be passed on for the purpose of preparing post for dispatch. This consent can be withdrawn at any time by contacting us at datenschutz@linztourismus.at.
In order to send you the prospectuses you have requested from our selection, we collect your data via the web form, e-mail or phone and store these data until your request has been dealt with, for follow-up questions and to produce our statistics for a period of two years at most on the basis of the legal basis: legitimate interest.
You can also consent to give us access to your data until further notice. We will then use these for direct marketing campaigns (e-mail and post) so we can keep you updated on news from Linz. Your data will only be passed on for the purpose of preparing post for dispatch.
If you register for one of our newsletters via our web form, you will receive an e-mail to your e-mail address in which you must confirm your registration. It is also possible to register for one of our newsletters in the course of reply cards for certain mailings. Your data will be stored until you unsubscribe. We are supported by external service providers (newsletter tool) for the purpose of sending the newsletter securely and efficiently. If we use external service providers to process your personal data, their processing is based on an order processing contract concluded with us. The data will not be passed on to third parties beyond this.
You agree to the analysis of your e-mail opening, clicking and downloading behavior, which we use to optimize the newsletter tailored to your interests.
You can unsubscribe completely at any time by simply clicking on the corresponding link in the mailing. All data recorded up to that point will then be deleted. The processing of the data is based on the legal basis of your consent.
If you subscribe to the Linz changes magazine via the web form, e-mail or phone, we store the data that are required to send you the magazine on the legal basis of your consent. Your data will only be passed on for the purpose of preparing post for dispatch. You can cancel the subscription at any time. If you do not sign up for further subscriptions, enquiries, etc., your data will be subsequently deleted.
Individuals in politics, the press and committees associated with the Linz Tourist Board receive the Linz changes magazine on the basis of legitimate interest as an information medium of the Linz Tourist Board.
The data you have provided (name, date of birth, e-mail address, phone number, address) are used by the Linz Tourist Board exclusively to carry out the competition and are not passed on. If you are declared the winner, we contact you via e-mail or phone and store your data until the prize has been awarded.
You also have the option of keeping your data on file with us for various services for an indefinite period; we will store your data until you withdraw your consent. You can consent to us using your data for direct mailing purposes (sending information on tourist attractions in Linz via post and e-mail). Your data will only be passed on for the purpose of preparing post for dispatch. This consent can be withdrawn at any time by contacting us at datenschutz@linztourismus.at.
You can obtain the Linz Culture Card 365 by submitting a form or from our webshop and use it to get free admission to participating museums and exclusive events. On presentation of the card, you will also be eligible for discounts from incentive partners.
We need to process the personal data entered by you in the application form (name, postal address, e-mail address and date of birth) to manage the service offering and issue the Linz Culture Card 365. Additionally, the necessary billing and bank details will be processed when you purchase the Linz Culture Card 365 via our points of sale, the tourist information office, our webshop or our partner sales outlets. When you use your Linz Culture Card 365, your card number and the redeeming venue will be recorded. This information is necessary to prevent abuse of the card and to ensure that you benefit from the service offering.
To provide you with up-to-date information about the wide range of advantages provided by the Linz Culture Card 365, we will send you a monthly e-mail to notify you about current offers (e.g. invitations to events, current activities, special deals and cultural offerings). We will also process your contact details (name, postal address) in order to send you regular information by post. If you do not wish to receive messages by e-mail or post and therefore want to forego some of the included benefits, you can let us know at any time by sending an e-mail to datenschutz@linztourismus.at.
The processing operations described serve to fulfil our obligations arising from the contractual relationship (Art. 6(1) sentence 1(b) GDPR) and/or on the basis of our legitimate interest (Art. 6(1) sentence 1(f) GDPR) in providing our customers with as personal a service as possible and in supplying you with interesting cultural information.
We also process your data as provided in connection with the purchase of the Linz Culture Card 365 (subject to the scope of your consent) on the basis of your specific consent (Art. 6(1) sentence 1(a) GDPR) in order to send you information about current offers by e-mail or post (also beyond the validity period of your Linz Culture Card 365). You can withdraw your consent at any time by sending an e-mail to datenschutz@linztourismus.at. Upon receipt of your withdrawal request, we will remove you from the relevant mailing list immediately.
If you purchase the Culture Card from a point of sale other than the Tourist Information Linz, or if you buy it in the online shop, our distribution partners will gather your data on our behalf and transmit them to us. The data gathering body is contractually obligated to handle your data carefully and to use them only for the purpose of processing the sale of the Linz Culture Card 365.
To ensure that the process runs smoothly, and so that we can implement our service professionally and efficiently, we are also supported to some extent by external service providers (e.g. IT service providers, print shops, etc.).
We process your personal data only for as long as and to the extent that this is necessary to fulfil our contractual or legal obligations (to store the data) and/or on the basis of our legitimate interests.
We need to process your personal data to manage the service offering and issue the Linz Card. For this purpose, your name will be registered and processed in order to be printed on the ticket when you purchase a Linz Card, as the Linz Card is valid only in combination with a photo ID. In addition, the necessary billing and bank details will be processed when you purchase the Linz Card in our sales outlet or via our webshop. When you use your Linz Card, your card number and the redeeming venue will be recorded. This information is necessary to prevent abuse of the card and to ensure that you benefit from the service offering.
We only ever process your personal data for as long as and to the extent that this is required to fulfil our contractual or legal obligations (to store the data) and/or on the basis of our legitimate interests.
You can also grant us your consent to use your data for the purpose of direct mailing (mailing of information about the tourism offering in Linz by post and via digital channels). Your data will be transferred only for the purpose of dispatching this information. This consent can be revoked at any time by sending an e-mail to datenschutz@linztourismus.at. Upon receipt of your withdrawal request, we will remove you from the corresponding mailing list immediately.
If you purchase the Linz Card from a point of sale other than the Tourist Information Linz, or if you buy it in the online shop, our distribution partners will gather your data on our behalf and transmit them to us. The data gathering body is contractually obligated to handle your data carefully and to use them only for the purpose of processing the sale of the Linz Card.
To ensure that the process runs smoothly, and so that we can implement our service professionally and efficiently, we are also supported to some extent by external service providers (e.g. IT service providers, print shops, etc.). If we involve external service providers in the processing of your personal data, their processing will be based on a contractual data processing agreement concluded with us. This ensures that the service provider will use the data exclusively for the agreed purpose.
The Linz Card/Linz Culture Card 365 Webshop uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookies about your use of this website will be transmitted to and saved on a Google server in the US.
The IP address transmitted from your browser in connection with Google Analytics will not be combined with other data collected by Google. We have also added “anonymizeIP” to the Google Analytics code on this website. This guarantees that your IP address is masked so that all data will be collected anonymously. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there.
Google will use the information collected to analyse your use of the website, compile reports on website activity for the website operators and perform additional services relating to the use of the website and the Internet.
In addition, you can prevent the data that is generated by the cookie and relates to your use of the website (including your IP address) from being collected, sent to Google and processed by Google by downloading and installing a browser add-on. As an alternative to the browser add-on, especially in the case of browsers on mobile devices, you can also prevent Google Analytics from collecting your data by clicking on this link. An opt-out cookie will be set that will prevent your data from being collected on future visits to this website. The opt-out cookie works exclusively in this browser and only for our website, and it will be stored on your device. If you delete the cookies from the browser, you will have to reset the opt-out cookie.
You can find more information about data privacy in connection with Google Analytics in the Google Analytics Help section.
When you purchase the Häppchen-Pass from one of our sales partners / from us, your name will be collected and recorded on the Häppchen-Pass. This - in addition to a stamp from the issuing office - serves to prevent misuse, as the Häppchen-Pass is non-transferable. Your name will only be collected in the course of the sales process and noted on the Häppchen-Pass, but will not be stored or otherwise processed by us beyond that. When you visit our canapé partners, the establishment confirms the consumption in the passport with the date and the retailer's stamp. Your data will not be stored or processed beyond this.
We receive enquiries relating to groups (school groups, tour operators/travel agencies, clubs, etc.) either by e-mail or by phone. We store the data provided during this process, so we can respond to your enquiry, and these data are only passed on to our tourism service providers (hotels, museums, etc.) if you request rooms and make bookings/reservations. We only act as an intermediary in this process and can, if requested, make reservations under your name. However, the contractual relationship is always between you and the respective tourism service providers.
If you as a tour operator/travel agency or school are in regular contact with us, we will store your contact details until further notice on the basis of our legitimate interest, and you will receive news from the Linz Tourism Board via e-mail and post. If you no longer wish to receive this information, we ask that you send an informal response to sales@linztourismus.at or datenschutz@linztourismus.at. You can unsubscribe from newsletter mailings directly in any newsletter. This cancellation will not affect any of your other data which we have on file.
Individuals and clubs who contact us regarding group tours will only continue to receive information at their express request. These persons can consent to storage until further notice and order brochures or sign up for our newsletters. The provided data will otherwise be deleted after the enquiry has been dealt with and our statistics have been produced (after a period of two years). This will not affect any newsletter registrations which have been completed. You can unsubscribe from the newsletter at any time by clicking the link in the respective e-mail.
The Linz Tourist Board cooperates with freelance employees who provide services to groups. If you are in contact with one of our colleagues regarding this, we store your data after the initial conversation and until further notice if you consent to this. The provided contact details are only passed on if a booking is made with tourism service providers (museums, hotels, etc.). We handle your data with the utmost care, and you can withdraw your consent at any time (e-mailto: datenschutz@linztourismus.at).
If you make use of our meetings and conferences service and contact us via the web form, e-mail or phone, we will store the data you provide to us in order to respond to your enquiry and will pass it on to service providers if applicable.
We will store your data for a period of three years for follow-up enquiries and in order to produce reports. You can also consent to the indefinite storage of your data until further notice, and we will then send you information and news relating to meeting and celebrating in Linz as well as invitations to site inspection tours via post or email. You can withdraw this consent at any time by contacting us at datenschutz@linztourismus.at.
The key data from your event and your company’s name will be passed on to the ACB (Austrian Convention Bureau) for the Meeting Industry Report Austria (MIRA), in which Linz also participates.
The Linz Tourist Board is legally obliged to actively inform its partners of its activities within the scope of the tourist board’s duties (pursuant to the Tourism Law 2018, Section 12).
If you are among our business and press contacts, a member of the tourist board based on the Tourism Law, a partner in the (Upper) Austrian tourism industry or a tourism service provider affiliated with us, we store your data on the legal basis of legitimate interest. You will receive mailings from us via post or e-mail with news from the tourist board and/or regarding tourist attractions. You can of course cancel these mailings at any time by sending an e-mail to datenschutz@linztourismus.at.
During the use of the website, various cookies are stored on your device to enhance the user-friendliness of the website. The necessary cookies and their storage periods are listed below.
This website uses the open source web analysis service Matomo, a service of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, (‘Matomo’). Matomo uses technologies that enable cross-page recognition of the user to analyse user behaviour. Matomo is hosted exclusively on servers rented in Europe, so that all analysis data remains with us and is not passed on. The IP address is anonymised before it is saved.
With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This allows us to find out when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g. click behaviour).
The processing of the data is based on our legitimate interest in the anonymised analysis of user behaviour in order to optimise our website (Art. 6 (1) lit. f GDPR). If you have given us your consent to set ‘analysis’ cookies, Matomo will also set cookies. This allows us to recognise returning users and ‘analyse’ their behaviour on our website in more detail. This data is processed on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time in the cookie settings.
We use the ‘pixel’ provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’) on our website. We can use the pixel to track users’ activities after they have seen or clicked a Facebook advert. This enables us to gauge the effectiveness of our Facebook adverts for statistical and market research purposes. The data collected in this way are anonymous for us; that is, we do not see the personal data relating to individual users. However, these data are stored and processed by Facebook, and we provide you with information regarding this on the basis of the knowledge available to us. Facebook can link these data with your Facebook account and use them for its own advertising purposes in accordance with Facebook’s Data Policy, www.facebook.com/about/privacy. You can allow Facebook and its partners to place adverts on and outside of Facebook. A cookie can also be stored on your computer for these purposes.
The Visit Linz app uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). The use of the Visit Linz app is analysed by means of this service. The information generated by the cookies regarding your use of this app will be transmitted to a Google server in the US, where it will be stored.
Google does not combine the IP address that is transmitted by your browser in connection with Google Analytics with any other data. We have also extended the code to include “anonymizeIP”. This guarantees that your IP address is masked so that all data will be collected anonymously. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there.
Google will use the information collected to analyse your use of the app, compile reports on website activity for the website operators and perform additional services relating to the use of the website and the Internet.
You can also prevent the data that is generated by the cookie and relates to your use of the website (including your IP address) from being collected and processed by Google by activating the corresponding function in the settings.
When you use the Visit Linz app, your location and the amount of time you spend at pre-defined places in Linz will be stored with your consent. The data are anonymised and cannot be traced to individuals. You can withdraw your consent to the storage of this data at any time in the app settings.
A user must be created in order to collect points in the “Play” area of the Visit Linz app. A user name and an e-mail address must be stored so that the user remains uniquely identifiable. The functions performed, points collected and offers redeemed will be stored for each user. None of the information will be used for any other purposes or transmitted to third parties. When an account is deleted, the related stored information will be deleted at the same time.
This application runs on Google Play Services for AR (ARCore), which is provided by Google LLC and governed by the Google Privacy Policy
It is in our interest to bring people and companies together, to share knowledge and to inspire offers. Therefore, our activities and events (for example site inspection tours, tourism conference, press trips, tours, Linz Academy etc.) are documented with photo and video and subsequently this material is used for promoting the events: online on websites , in press releases and offline in print media and our publications.
For the processing of online bookings and enquiries, we process your personal data in order to provide you with the booked services with the help of our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck). For this purpose, we store and process inventory data, communication data, contract data, payment data of our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services or for the fulfilment of pre-contractual services on the basis of the legal grounds of Art. 6 (1) lit. b DSGVO (booking transactions, answering quotation requests and sending brochures) and Art. 6 (1) lit. c DSGVO (legally required retention periods for bookings or invoices). In addition, data processing is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO for the use of corresponding booking software. For a booking, the data fields marked as required are necessary for the justification and fulfilment of the contract. The data is only passed on to third parties (hotel partners or other tourism service providers) to the extent necessary for the processing of a booking. We have concluded a corresponding agreement with the company feratel in accordance with Art. 28 DSGVO as an order processor, which ensures that your data is processed exclusively within the scope of our order. You can find more information about feratel's data protection at: https://www.feratel.com/datenschutz.html.
In principle, you are entitled to get information about your processed data as well as to prompt its correction, deletion, restriction, transferability, revocation and objection. You can also contact our data protection officer to exercise these rights:
rosa elefant OG
Schlachthausgasse 52/8
1030 Wien
datenschutz@rosaelefant.at
+43 676 922 76 00
In order to protect your data, proof of your identity will be requested in the event of any doubt.
In addition, the data protection authority can be reached at the following contact details:
Austrian data protection authority
Phone: +43 1 52 152-0
E-mail: dsb@dsb.gv.at
During the use of the website, various cookies are stored on your device to enhance the user-friendliness of the website. The necessary cookies and their storage periods are listed below.
We use the ‘pixel’ provided by adform.net. We can use the pixel to track users’ activities after they have seen or clicked a advert.
This website uses the open source web analysis service Matomo, a service of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, (‘Matomo’). Matomo uses technologies that enable cross-page recognition of the user to analyse user behaviour. Matomo is hosted exclusively on servers rented in Europe, so that all analysis data remains with us and is not passed on. The IP address is anonymised before it is saved.
With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This allows us to find out when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g. click behaviour).
The processing of the data is based on our legitimate interest in the anonymised analysis of user behaviour in order to optimise our website (Art. 6 (1) lit. f GDPR). If you have given us your consent to set ‘analysis’ cookies, Matomo will also set cookies. This allows us to recognise returning users and ‘analyse’ their behaviour on our website in more detail. This data is processed on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time in the cookie settings.
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| Thursday, 5.3.2026, from 19:30 | show |
| Saturday, 7.3.2026, from 19:30 | show |
| Sunday, 8.3.2026, from 16:00 | show |
| Wednesday, 11.3.2026, from 19:30 | show |
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